Digital printouts are still acceptable. It is just a matter of how you are handling the merchandise. Paper wasting is degradable. It is not bio-degradable. It is now a complete waste of time and money. And no matter how well the printing company in Johnson City is servicing its customers, both commercial and private, printing paper is always going to cost. The franchise store or single business owner really has no alternative.
But to pass those costs onto the consumer. And it’s not just the paper; there’s still the ink to come. And that’s even more expensive. Ink, whether for black and white or for digital color purposes, has always been expensive. But strides have been made to endeavor to bring those costs down. One of the best examples of that has been the environment-friendly initiatives. More effort is being made to utilise carbon neutral materials and methods.
Numerous stakeholders all buy into this initiative because of course, it benefits them from a costing perspective. But ultimately, such costing benefits should always be passed on to the customer, whether he be commercially-driven or in private practice. He also needs to remain viable. Both franchise store owners and independents need to think carefully about this. Because if customers have no business to speak of owing to the inability to keep up with escalating costs, the printing shop won’t have any business either.
Point taken, you will have noted. But now it is your turn to spring into action. You also need to make your digital enterprise a lot more accessible. The customer will run away if your online systems are cumbersome and, to boot, there is no one competent enough to be of able assistance to the frustrated customer, slowly running out of patience.